Commercial instinct
We look for useful products with a clear reason to buy.
About JAYSHOP ECOM
Built in Ghana. Growing through African ecommerce.
We find useful products, build focused online stores, and create the marketing that connects them with customers across Africa.
Our operating baseAccra, Ghana
Who we are
We turn product opportunities into everyday sales.
JAYSHOP ECOM is not a courier or delivery company. We are an ecommerce business: we choose products, build the stores that sell them, create the campaigns that generate demand, and manage the customer journey.
Our range is not limited to one category. It changes as we learn what customers value and which products can succeed in each market.
JAYSHOP ECOM is owned and operated by Lumen Capital Ventures. Owned by Theophilus Botchway, Jacinta Botchway, and Emmanuel Botchway.
Focused execution
Every store, campaign, and message is built around one clear offer.
Regional ambition
We build locally in Ghana and grow the strongest products across Africa.
500,000+Units sold across various products
1,000+Orders handled every week
6Current active African markets
GhanaOperating base in Accra
What powers our stores
One team across the full ecommerce journey
From choosing a product to supporting its customers, we manage the work that turns an idea into a growing online business.
Product selection
We choose a varied range of products around real customer interest.
Online stores
Each product is presented through a focused website with a clear buying journey.
Customer reach
We introduce products to buyers through focused campaigns in each market.
Market growth
We bring successful products to more customers and more African countries.
Order support
Our team confirms orders, answers questions, and supports customers after purchase.
Local partnerships
We coordinate with partners in each market to complete the customer experience.
Our purpose
Bring useful products to more customers across Africa.
Our ambition
Build a trusted ecommerce business with continent-wide reach.
Our promise
Clear product offers, straightforward shopping, and dependable customer care.
Products and partnerships
Build something valuable with us.
Talk to our team about our products, active markets, or a commercial partnership.